David Scott Joins Integrati Marketing as our Social Media commentator and expert.
We are pleased to let you know after lengthy negotiations (quite a few lattes) and discussions that we welcome David Scott to the Integrati Marketing Blog.
David is an Australian Media expert and active commentator with all things Social Media. David is a professional media specialist having worked in commercial TV and broadcast journalism.
With David’s extensive knowledge and insight about not only the Australian media landscape but also the trends, best practice observations and “what not to do” in Social Media, we are sure you will find David’s weekly updates of interest.
Even better, as you would expect David being a professional communications expert brings an engaging and easy to read style of writing to this site which we greatly appreciate. So, welcome David and we look forward to reading more from you about Social Media in the coming weeks.
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Why the USA Movie Business knows it has to change their Marketing now!
Insights kindly shared by Stradella Road and with their research Moviegoers 2010
Recently I was totally enamoured with a latest release from our friends across the Pacific puddle in the USA. It was for the movie Avatar. Right now I think it would be highly unlikely that there are many people in Australia that have not seen or heard about Avatar.
Well, what I really found interesting about this movie was how much of it I became aware of, read and learned online. Which pretty much made me want to go and see Avatar six months before it was released. On the day of release my we went at our local beautifully air conditioned IMAX and saw Avatar in all its 3D glory. Also, we very gladly escaped the summer heat.
The whole experience was outstanding. But what was really interesting was the buzz building online in blogs, Twitter and email after email from friends and colleagues talking about the movie months before it was even out. Now I know that Avatar is not a standard Hollywood film – it is of course in the tradition of a great action love story that the Yank’s do so well!
But it also showed a shift in movie marketing strategy and a far more integrated piece of marketing work than I had ever seen before – it was brilliantly crafted.
Well, I also recently was able to receive some research from Stradella Road in the USA which was a piece of research that demonstrates the importance of integrated marketing and the effective use of Social Networks to build great positive word of mouth.
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Word of Mouth marketing or WoM is an Australian first…
Well believe it or not Word of Mouth Marketing is believed to have originated in Australia in the early 1980’s!
Word of Mouth (WoM) is defined as passing information from person to person with no intermediary or media channel delivering the message, such as a newspaper advertisement. Or you could say it is the most trusted form of business recommendation or the most trusted advice not to choose a business, it works both ways.
A blog like Integrati Marketing can be considered a WoM opportunity for a business and can drive new customers to the business. But there is a key caveat with WoM – your business has to have great products and services to be endorsed by a trusted friend, family or associate.
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