The decline of Australian newspaper started over twenty years ago.
Recently we came across and article on Mumbrella which backed up feedback from our customers who have been advertising in print.
Print customers are just not seeing a return on their investment.
So what is going on with advertising in Print and Printed Directories?
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Each marketing and advertising medium is unique. So think different when you are going to write for them.
Each marketing medium is unique
A businesses website is not a printed brochure, there is a great temptation for businesses to think that their ‘tone of voice’ (in their offline printed copy) and on their website should be the same, it should not!
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