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	<title>Integrati Marketing ConsultingTwitter &#187;</title>
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	<link>http://integrati.com.au</link>
	<description>Integrati Marketing Consulting &#124; integrated marketing specialists for Small Medium Business</description>
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		<title>Understanding Social Media and how to manage&#8230;</title>
		<link>http://integrati.com.au/demand-creation/understanding-social-media-and-what-tools-to-manage-it-all-with/</link>
		<comments>http://integrati.com.au/demand-creation/understanding-social-media-and-what-tools-to-manage-it-all-with/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 06:19:38 +0000</pubDate>
		<dc:creator>clinton</dc:creator>
				<category><![CDATA[Demand Creation]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[customer experience management]]></category>
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		<category><![CDATA[corporate marketing]]></category>
		<category><![CDATA[integrati marketing consulting]]></category>
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		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[ping.fm]]></category>
		<category><![CDATA[plain english]]></category>
		<category><![CDATA[real people]]></category>
		<category><![CDATA[social crm]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[Understanding Social Media and what tools to use to make it easier to manage your brand in the world of Social.







Social Media is a networking tool that allows for rich conversations by including all sorts of media types (video, images, text, web pages, sms etc.) into an interoperable platform. Or, in Plain English you can [...]]]></description>
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		<title>Integrated Marketing 2010 to 2020 why the movie business knows it has to change their marketing approach now!</title>
		<link>http://integrati.com.au/demand-creation/integrated-marketing-2010-to-2020-why-the-movie-business-knows-it-has-to-change-their-marketing-approach-now/</link>
		<comments>http://integrati.com.au/demand-creation/integrated-marketing-2010-to-2020-why-the-movie-business-knows-it-has-to-change-their-marketing-approach-now/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 01:29:14 +0000</pubDate>
		<dc:creator>clinton</dc:creator>
				<category><![CDATA[Demand Creation]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[movie marketing]]></category>
		<category><![CDATA[research questions]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Word of Mouth]]></category>

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		<description><![CDATA[Recently I was totally enamoured with a latest release from our friends across the Pacific puddle in the USA. It was for the movie Avatar. Right now I think it would be highly unlikely that there are many people in Australia that have not seen or heard about Avatar.

Well, what I really found interesting about this movie was how much of it I became aware of, read and learned online. Which pretty much made me want to go and see Avatar six months before it was released. On the day of release my we went at our local beautifully air conditioned IMAX and saw Avatar in all its 3D glory. Also, we very gladly escaped the summer heat.

The whole experience was outstanding. But what was really interesting was the buzz building online in blogs, Twitter and email after email from friends and colleagues talking about the movie months before it was even out. Now I know that Avatar is not a standard Hollywood film – it is of course in the tradition of a great action love story that the Yank's do so well!]]></description>
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		<title>WoM: it&#8217;s Australian!</title>
		<link>http://integrati.com.au/social-marketing/wom-its-australian/</link>
		<comments>http://integrati.com.au/social-marketing/wom-its-australian/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 17:00:16 +0000</pubDate>
		<dc:creator>clinton</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[Enterprise Social Marketing]]></category>
		<category><![CDATA[eWoM]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Services]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Twitter]]></category>
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		<category><![CDATA[WoM]]></category>
		<category><![CDATA[Word of Mouth]]></category>

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		<description><![CDATA[Word of Mouth marketing or WoM is an Australian first&#8230;
Well believe it or not Word of Mouth Marketing is believed to have originated in Australia in the early 1980&#8217;s!

Word of Mouth (WoM) is defined as passing information from person to person with no intermediary or media channel delivering the message, such as a newspaper advertisement. [...]]]></description>
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