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Planning for marketing success, get tactical!

Planning for marketing success, get the tactical marketing plan!

Recently we were asked by a client about a way to organise a couple of activities they had on the go with their marketing efforts. This was outside their planning time and they did not want to write up a full marketing plan.

After an initial discussion we suggested that they use a Tactical Marketing Plan. Luckily we ourselves have used these for years when planning marketing activities – reason being planning works.

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