Great marketing today relies on a simple idea, which is great customer data. When we run direct marketing activities, it requires having up-to-date customer information and their interests or current purchase history do our messages are relevant and timely.
Business today has many different ‘pots of customer data’ in their business. In fact, it is all around their business is a wealth of customer information. The problem can be that this data is in all sorts of different formats, from business cards, emails, letters, faxes, to spreadsheets and many more.No Comments »