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	<title>Integrati Marketing Consultingsmall business &#187;</title>
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	<link>http://integrati.com.au</link>
	<description>Integrati Marketing Consulting &#124; integrated marketing specialists for Small Medium Business</description>
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		<title>Loyalty: there is no one single version</title>
		<link>http://integrati.com.au/loyalty/loyalty-there-is-no-one-single-version/</link>
		<comments>http://integrati.com.au/loyalty/loyalty-there-is-no-one-single-version/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 07:13:08 +0000</pubDate>
		<dc:creator>clinton</dc:creator>
				<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[Enterprise Loyalty]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[Marketing Services]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[SME]]></category>

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		<description><![CDATA[The idea of creating a definition of loyalty in marketing terms is the same idea as trying to come up with a single proposition for what the term marketing means as well.]]></description>
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		<title>WoM: it&#8217;s Australian!</title>
		<link>http://integrati.com.au/social-marketing/wom-its-australian/</link>
		<comments>http://integrati.com.au/social-marketing/wom-its-australian/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 17:00:16 +0000</pubDate>
		<dc:creator>clinton</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[Enterprise Social Marketing]]></category>
		<category><![CDATA[eWoM]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Services]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[Word of Mouth]]></category>

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		<description><![CDATA[Word of Mouth marketing or WoM is an Australian first&#8230;
Well believe it or not Word of Mouth Marketing is believed to have originated in Australia in the early 1980&#8217;s!

Word of Mouth (WoM) is defined as passing information from person to person with no intermediary or media channel delivering the message, such as a newspaper advertisement. [...]]]></description>
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		<title>What is the Network effect N2?</title>
		<link>http://integrati.com.au/social-marketing/what-is-the-network-effect-n2/</link>
		<comments>http://integrati.com.au/social-marketing/what-is-the-network-effect-n2/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 09:20:04 +0000</pubDate>
		<dc:creator>clinton</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Free Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Marketing Services]]></category>
		<category><![CDATA[Network Effect]]></category>
		<category><![CDATA[Positive Network Effect]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[The Network Service]]></category>

		<guid isPermaLink="false">http://integrati.wordpress.com/?p=48</guid>
		<description><![CDATA[The network effect is the value an exchange medium has (such as, Facebook) by supplying usage (your time) and your information to the service. You must of course, as]]></description>
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		<title>Connect or Die: The Network Service and the future of your business!</title>
		<link>http://integrati.com.au/demand-creation/connect-or-die-the-network-service-and-the-future-of-your-business/</link>
		<comments>http://integrati.com.au/demand-creation/connect-or-die-the-network-service-and-the-future-of-your-business/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 23:40:03 +0000</pubDate>
		<dc:creator>clinton</dc:creator>
				<category><![CDATA[Demand Creation]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[billions of dollars]]></category>
		<category><![CDATA[dashboard]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Enterprise Social Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[leverage]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[networking companies]]></category>
		<category><![CDATA[portals]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[SME]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Social Tribes]]></category>
		<category><![CDATA[The Network Service]]></category>
		<category><![CDATA[thesis]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[Tribal Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[world wide web]]></category>

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		<description><![CDATA[Sean Parker, has created a thesis that he believes that the power of search is limited in that:

   1. Companies that Harness the power of networks will dominate the internet
   2. Collecting data is less valuable than collecting people]]></description>
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		<title>Lead Management: What is it and do you manage your leads?</title>
		<link>http://integrati.com.au/lead-management/lead-management-what-is-it-and-do-you-manage-your-leads/</link>
		<comments>http://integrati.com.au/lead-management/lead-management-what-is-it-and-do-you-manage-your-leads/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 06:44:25 +0000</pubDate>
		<dc:creator>clinton</dc:creator>
				<category><![CDATA[Lead Management]]></category>
		<category><![CDATA[business insight]]></category>
		<category><![CDATA[business process]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[management software]]></category>
		<category><![CDATA[marketing advertising]]></category>
		<category><![CDATA[Marketing Leads]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[new business]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[SME]]></category>

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		<description><![CDATA[Lead Management, what is it, why does my business need to be have a process in place and how can I start?]]></description>
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