After all your hard work building your site have you taken your slice of Search Engine traffic the site deserves?
The web cliché “Build it and they will come” is now no longer true, there are trillions of pages of content on the Internet today. Being found now, and staying ‘found’ is key and will be key to any of your online marketing activities.
If you are starting out in business and have a presence ‘On and Offline’ with a physical store or an e-commerce website then being found is very much like being found on a map with your street address. The only thing is that the online address does not conform to the rules of the real world.
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Ten things to improve and maintain your website for 2010
With the recent build of our new site integrati.com.au and also working on site audits and site builds for our customers we had created a few ‘to-do’ lists. Simple but easy ways to remember as we go with the site build to add extra bits of value to a site which can often in the rush to build the site, either be overlooked, missed, or well just forgotten.
What is interesting also, is that whilst many of these tips may seem obvious to experts or sound like ‘specialist’ tips they actually are not. It is more like a bit of housekeeping and looking to keep you site in order. You can also be really surprised about extraordinarily expensive sites and companies that don’t even follow some of these tips themselves. Also, everything Integrati Marketing recommends we pretty much have live, underway or are testing.
We have not put these top ten suggestions into any particular order. You can use it like a ‘check list’ if you wish, we do with our sites. The idea is to take a moment and when you catch a breath have a look at your website and check, “how up-to-date is my site and do I have all the top 10 covered?”
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