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The ADMA SEO guide may help your site be found easier on the web

Introducing SEO into an enterprise-sized business

 

The Australian Direct Marketing Association has shared a great starters guide to SEO!

ADMA have created a Starters Guide for implementing Search Engine Optimisation (SEO) into Small Medium Enterprises (SME).

As they state in the introduction;

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Are you ‘wooing’ search engines with your website?

After all your hard work building your site have you taken your slice of Search Engine traffic the site deserves?


The web cliché “Build it and they will come” is now no longer true, there are trillions of pages of content on the Internet today. Being found now, and staying ‘found’ is key and will be key to any of your online marketing activities.

If you are starting out in business and have a presence ‘On and Offline’ with a physical store or an e-commerce website then being found is very much like being found on a map with your street address. The only thing is that the online address does not conform to the rules of the real world.

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