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Integrated Marketing 2010 to 2020 why the movie business knows it has to change their marketing approach now!

Why the USA Movie Business knows it has to change their Marketing now!

Insights kindly shared by Stradella Road and with their research Moviegoers 2010

Recently I was totally enamoured with a latest release from our friends across the Pacific puddle in the USA. It was for the movie Avatar. Right now I think it would be highly unlikely that there are many people in Australia that have not seen or heard about Avatar.

Well, what I really found interesting about this movie was how much of it I became aware of, read and learned online. Which pretty much made me want to go and see Avatar six months before it was released. On the day of release my we went at our local beautifully air conditioned IMAX and saw Avatar in all its 3D glory. Also, we very gladly escaped the summer heat.

The whole experience was outstanding. But what was really interesting was the buzz building online in blogs, Twitter and email after email from friends and colleagues talking about the movie months before it was even out. Now I know that Avatar is not a standard Hollywood film – it is of course in the tradition of a great action love story that the Yank’s do so well!

But it also showed a shift in movie marketing strategy and a far more integrated piece of marketing work than I had ever seen before – it was brilliantly crafted.

Well, I also recently was able to receive some research from Stradella Road in the USA which was a piece of research that demonstrates the importance of integrated marketing and the effective use of Social Networks to build great positive word of mouth.

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