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Net Promoter Scoring: How to do it

Guest post: Adam Ramshaw at Genroe: Net Promoter Score – how to do it?


Net Promoter Scoring was introduced to the world in a December 2003 Harvard Business review research article.  This article, “The One Number You Need to Grow“, reported on research that had been performed by Frederick Reichheld from Bain Consulting in concert with a company called Satmetrix.

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