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Social Media Expert – we welcome David Scott to our Marketing Blog!

David Scott Joins Integrati Marketing as our Social Media commentator and expert.

David Scott - Socila Media Expert

We are pleased to let you know after lengthy negotiations (quite a few lattes) and discussions that we welcome David Scott to the Integrati Marketing Blog.

David is an Australian Media expert and active commentator with all things Social Media. David is a professional media specialist having worked in commercial TV and broadcast journalism.

With David’s extensive knowledge and insight about not only the Australian media landscape but also the trends, best practice observations and “what not to do” in Social Media, we are sure you will find David’s weekly updates of interest.

Even better, as you would expect David being a professional communications expert brings an engaging and easy to read  style of writing to this site which we greatly appreciate. So, welcome David and we look forward to reading more from you about Social Media in the coming weeks.

 

Clinton

Integrati Marketing.

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Understanding Social Media and how to manage…

Understanding Social Media and what tools to use to make it easier to manage your brand in the world of Social.

Social Media is a networking tool that allows for rich conversations by including all sorts of media types (video, images, text, web pages, sms etc.) into an interoperable platform. Or, in Plain English you can access your Social Media anywhere anytime and pretty much from any web enabled device like an iPhone/PC or laptop for instance.

Networking or the term networking is not new, it was popularised in the1990’s but has really come into its own with the advent of Web 2.0 and the maturing Internet. We all have heard of sites like Facebook, MySpace, LinkedIn and all sorts of new real-time services starting up like Twitter and Foursquare.

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So what is an RTB anyway?

What is with those acronyms or three letter acronyms in marketing?


I have been working in marketing and Advertising for over 12 years now and along the way I have picked up some very bad habits.

I have to be honest with you and come clean about one of my worst habits. At first it was a conscious decision to use them when I was first learning about Marketing, but now it seems to be second nature. It is the art of the acronym or a better description, those damn Three Letter Acronyms (TLA’s)!

Wordle: RTB

Recently I have been working with an excellent designer who is up and coming and really skilled in web design and coding. As part of my process of communicating what I wanted in the site I created a briefing document and some supporting documents which are how I want the site to look like wire frames and site requirements.

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