Understanding Social Media and how to manage…

Posted on February 8th, 2010

Understanding Social Media and what tools to use to make it easier to manage your brand in the world of Social.

Social Media is a networking tool that allows for rich conversations by including all sorts of media types (video, images, text, web pages, sms etc.) into an interoperable platform. Or, in Plain English you can access your Social Media anywhere anytime and pretty much from any web enabled device like an iPhone/PC or laptop for instance.

Networking or the term networking is not new, it was popularised in the1990’s but has really come into its own with the advent of Web 2.0 and the maturing Internet. We all have heard of sites like Facebook, MySpace, LinkedIn and all sorts of new real-time services starting up like Twitter and Foursquare.

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So what is an RTB anyway?

Posted on November 11th, 2009

What is with those acronyms or three letter acronyms in marketing?

I have been working in marketing and Advertising for over 12 years now and along the way I have picked up some very bad habits.

I have to be honest with you and come clean about one of my worst habits. At first it was a conscious decision to use them when I was first learning about Marketing, but now it seems to be second nature. It is the art of the acronym or a better description, those damn Three Letter Acronyms (TLA’s)!

Recently I have been working with an excellent designer who is up and coming and really skilled in web design and coding. As part of my process of communicating what I wanted in the site I created a briefing document and some supporting documents which are how I want the site to look like wire frames and site requirements.

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