David Scott Joins Integrati Marketing as our Social Media commentator and expert.
We are pleased to let you know after lengthy negotiations (quite a few lattes) and discussions that we welcome David Scott to the Integrati Marketing Blog.
David is an Australian Media expert and active commentator with all things Social Media. David is a professional media specialist having worked in commercial TV and broadcast journalism.
With David’s extensive knowledge and insight about not only the Australian media landscape but also the trends, best practice observations and “what not to do” in Social Media, we are sure you will find David’s weekly updates of interest.
Even better, as you would expect David being a professional communications expert brings an engaging and easy to read style of writing to this site which we greatly appreciate. So, welcome David and we look forward to reading more from you about Social Media in the coming weeks.
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Guest post by Joel Norton: Why Social Media Doesn’t Matter Anymore!
Joel Norton an expert in Direct Marketing with over 20 years of experience has joined Integrati Marketing this week to talk about Social Media. Joel runs BoostHQ.com.au a great Marketing Agency which provides training about how to benefit from Social Media for Small Medium Business.
The hype about social media continues to echo but the fact is, it really does not matter anymore.
The idea behind the hype, measurement and rush to claim guru status revolved around the tools and the platforms, all of which were new, but none of which were the point.
The reason social media doesn’t matter anymore is that it really doesn’t exist beyond a label. The truth is that ‘social media’ is simply
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The National Broadband Network is good for Small Medium Businesses in Australia
The Integrati Marketing Consulting team are passionate believers in the opportunity for Small Medium Business in Australia to benefit from the National Broadband Network (NBN).
Leaving politics aside and taking a moment to have a look at how Australia is bench-marked Worldwide for high speed Internet access we are not even in the top 10. In fact, we are ranked 50th in the world by connection speed according to the Quarter One report 2010 from Akamai “The State of the Internet“.
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