Are you ‘wooing’ search engines with your website?

Posted on February 4th, 2010

After all your hard work building your site have you taken your slice of Search Engine traffic the site deserves?

The web cliché “Build it and they will come” is now no longer true, there are trillions of pages of content on the Internet today. Being found now, and staying ‘found’ is key and will be key to any of your online marketing activities.

If you are starting out in business and have a presence ‘On and Offline’ with a physical store or an e-commerce website then being found is very much like being found on a map with your street address. The only thing is that the online address does not conform to the rules of the real world.

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10 website tips and tweaks for your website in 2010

Posted on January 17th, 2010

Ten things to improve and maintain your website for 2010

With the recent build of our new site integrati.com.au and also working on site audits and site builds for our customers we had created a few ‘to-do’ lists. Simple but easy ways to remember as we go with the site build to add extra bits of value to a site which can often in the rush to build the site, either be overlooked, missed, or well just forgotten.

What is interesting also, is that whilst many of these tips may seem obvious to experts or sound like ‘specialist’ tips they actually are not. It is more like a bit of housekeeping and looking to keep you site in order. You can also be really surprised about extraordinarily expensive sites and companies that don’t even follow some of these tips themselves. Also, everything Integrati Marketing recommends we pretty much have live, underway or are testing.

We have not put these top ten suggestions into any particular order. You can use it like a ‘check list’ if you wish, we do with our sites. The idea is to take a moment and when you catch a breath have a look at your website and check, “how up-to-date is my site and do I have all the top 10 covered?”

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Integrated Marketing 2010 to 2020 why the movie business knows it has to change their marketing approach now!

Posted on January 6th, 2010

Why the USA Movie Business knows it has to change their Marketing now!

Insights kindly shared by Stradella Road and with their research Moviegoers 2010

Recently I was totally enamoured with a latest release from our friends across the Pacific puddle in the USA. It was for the movie Avatar. Right now I think it would be highly unlikely that there are many people in Australia that have not seen or heard about Avatar.

Well, what I really found interesting about this movie was how much of it I became aware of, read and learned online. Which pretty much made me want to go and see Avatar six months before it was released. On the day of release my we went at our local beautifully air conditioned IMAX and saw Avatar in all its 3D glory. Also, we very gladly escaped the summer heat.

The whole experience was outstanding. But what was really interesting was the buzz building online in blogs, Twitter and email after email from friends and colleagues talking about the movie months before it was even out. Now I know that Avatar is not a standard Hollywood film – it is of course in the tradition of a great action love story that the Yank’s do so well!

But it also showed a shift in movie marketing strategy and a far more integrated piece of marketing work than I had ever seen before – it was brilliantly crafted.

Well, I also recently was able to receive some research from Stradella Road in the USA which was a piece of research that demonstrates the importance of integrated marketing and the effective use of Social Networks to build great positive word of mouth.

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So what is an RTB anyway?

Posted on November 11th, 2009

What is with those acronyms or three letter acronyms in marketing?

I have been working in marketing and Advertising for over 12 years now and along the way I have picked up some very bad habits.

I have to be honest with you and come clean about one of my worst habits. At first it was a conscious decision to use them when I was first learning about Marketing, but now it seems to be second nature. It is the art of the acronym or a better description, those damn Three Letter Acronyms (TLA’s)!

Recently I have been working with an excellent designer who is up and coming and really skilled in web design and coding. As part of my process of communicating what I wanted in the site I created a briefing document and some supporting documents which are how I want the site to look like wire frames and site requirements.

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