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Lead Management: What is it and do you manage your leads?

Lead Management

Lead Management is simply creating a business process to understand where your leads are generated from (marketing activity, Social 2.0, Sales etc.), and ascertain how valuable the lead(s) may be to your business and allow the prioritisation of these leads to be ‘worked’ by your sales team to sell more ‘stuff’ to your customers.

By creating a process to rank and measure leads your business (regardless of size) is optimising the investment in activities which drive new business to you. By being able to measure where the ‘hottest’ leads come from and ascertaining how much it cost to generate a lead you will be able to produce Return on Investment (RoI) on your businesses leads process.

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