Here’s a fact which you may have missed about Australian Newspapers.

Posted on September 4th, 2010

The decline of Australian newspaper started over twenty years ago.

Recently we came across and article on Mumbrella which backed up feedback from our customers who have been advertising in print.

Print customers are just not seeing a return on their investment.

So what is going on with advertising in Print and Printed Directories?

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Why your businesses website is not a brochure

Posted on September 4th, 2010

Each marketing and advertising medium is unique. So think different when you are going to write for them.

Each marketing medium is unique

A businesses website is not a printed brochure, there is a great temptation for businesses to think that their ‘tone of voice’ (in their offline printed copy) and on their website should be the same, it should not!

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What to look for when you hire a Marketing Consultant

Posted on September 4th, 2010

Top 5 things to look for with a Marketing Consultant for your business

Hiring a marketing consultant for your business is an important step in the maintenance of continued growth of your business.

Here are a top 5 list of what your business should look for when hiring an integrated marketing consultant.

1. Got LinkedIn? in other words; Research, Research, Research

When you have made the decision to hire a marketing consultant we know that you already have a set of business and marketing objectives which you will brief your chosen marketing agency to discuss and present a proposal on.

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What is Direct Marketing?

Posted on July 25th, 2010

What is Direct Marketing? Why your business should be using Direct Marketing!

Direct Marketing is the process of marketing to your customers without an intermediary between the seller (you) and the buyers or in other words your customers.

Direct Marketing then as a simple definition is sending your marketing message directly to you audience or buyers. This is important because when comparing large brands that use mass media marketing channels like TV, Radio and Newspapers or Magazines can afford to run and sustain marketing campaigns whereas most Small Medium Businesses can not.

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