Understanding Social Media and what tools to use to make it easier to manage your brand in the world of Social.
Social Media is a networking tool that allows for rich conversations by including all sorts of media types (video, images, text, web pages, sms etc.) into an interoperable platform. Or, in Plain English you can access your Social Media anywhere anytime and pretty much from any web enabled device like an iPhone/PC or laptop for instance.
Networking or the term networking is not new, it was popularised in the1990’s but has really come into its own with the advent of Web 2.0 and the maturing Internet. We all have heard of sites like Facebook, MySpace, LinkedIn and all sorts of new real-time services starting up like Twitter and Foursquare.
No Comments »
Why the USA Movie Business knows it has to change their Marketing now!
Insights kindly shared by Stradella Road and with their research Moviegoers 2010
Recently I was totally enamoured with a latest release from our friends across the Pacific puddle in the USA. It was for the movie Avatar. Right now I think it would be highly unlikely that there are many people in Australia that have not seen or heard about Avatar.
Well, what I really found interesting about this movie was how much of it I became aware of, read and learned online. Which pretty much made me want to go and see Avatar six months before it was released. On the day of release my we went at our local beautifully air conditioned IMAX and saw Avatar in all its 3D glory. Also, we very gladly escaped the summer heat.
The whole experience was outstanding. But what was really interesting was the buzz building online in blogs, Twitter and email after email from friends and colleagues talking about the movie months before it was even out. Now I know that Avatar is not a standard Hollywood film – it is of course in the tradition of a great action love story that the Yank’s do so well!
But it also showed a shift in movie marketing strategy and a far more integrated piece of marketing work than I had ever seen before – it was brilliantly crafted.
Well, I also recently was able to receive some research from Stradella Road in the USA which was a piece of research that demonstrates the importance of integrated marketing and the effective use of Social Networks to build great positive word of mouth.
No Comments »
Web 2.0 and the Network Effect.
The network effect is the value an exchange medium has (such as, Facebook) by supplying usage (your time) and your information to the service. You must of course, as a ‘user’ receive value from the usage of the service in return. Effectively, the more people who use the service such as; Facebook the more benefit the users will receive from the network. This can be with virtual groups, associations, friends and family. The difference here is again the WWW as you can now connect anywhere in the world with friends or virtual friends.
And wherever there are large numbers of users, business and marketers look to use the medium to engage and interact with the ‘users’ to sell their products and services.
No Comments »