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WoM: it’s Australian!

Word of Mouth marketing or WoM is an Australian first…

Well believe it or not Word of Mouth Marketing is believed to have originated in Australia in the early 1980’s!

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Word of Mouth (WoM) is defined as passing information from person to person with no intermediary or media channel delivering the message, such as a newspaper advertisement. Or you could say it is the most trusted form of business recommendation or the most trusted advice not to choose a business, it works both ways.

A blog like Integrati Marketing can be considered a WoM opportunity for a business and can drive new customers to the business. But there is a key caveat with WoM – your business has to have great products and services to be endorsed by a trusted friend, family or associate.

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What is the Network effect N2?

Web 2.0 and the Network Effect.

The network effect is the value an exchange medium has (such as, Facebook) by supplying usage (your time) and your information to the service. You must of course, as a ‘user’ receive value from the usage of the service in return. Effectively, the more people who use the service such as; Facebook the more benefit the users will receive from the network. This can be with virtual groups, associations, friends and family. The difference here is again the WWW as you can now connect anywhere in the world with friends or virtual friends.

And wherever there are large numbers of users, business and marketers look to use the medium to engage and interact with the ‘users’ to sell their products and services.

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Lead Management: What is it and do you manage your leads?

Lead Management

Lead Management is simply creating a business process to understand where your leads are generated from (marketing activity, Social 2.0, Sales etc.), and ascertain how valuable the lead(s) may be to your business and allow the prioritisation of these leads to be ‘worked’ by your sales team to sell more ‘stuff’ to your customers.

By creating a process to rank and measure leads your business (regardless of size) is optimising the investment in activities which drive new business to you. By being able to measure where the ‘hottest’ leads come from and ascertaining how much it cost to generate a lead you will be able to produce Return on Investment (RoI) on your businesses leads process.

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Introduction: Welcome to the Integrati Marketing Blog for Small Medium Business.

Hello World, and welcome to Integrati Marketing!

Integrati Marketing is a new marketing consultancy which has been launched to address a need in the Australian professional services market for businesses that require marketing expertise on-demand or on fixed retainer.

We provide the expertise for enterprise to be able to outsource specialist skills to develop your marketing activities and drive existing and new business leads to your sales teams or premise.

We specialise in:

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