What the Bit.ly is that?

Tue, 11 May 2010 03:13:55 +0000

What the Bit.ly is that? a URL shortening service with Puffatude!

Love sharing, love social, we love Bit.ly it tracks our sharing for free!

Social Media Marketing, there are so many options at present it is mind boggling all the different online tools and services which you can integrate into your marketing. We know that Twitter has gone exponential and businesses on the whole have been engaging with Social Media – it is a great way to build and maintain customer conversations and relationships, it is also importantly quite a personal conversation as well.

It has in the past been very hard to track your efforts with inserting links into Social Media sites and in Tweets.

Until now, welcome to the URL or Link Shortening service Bit.ly with Free Metrics. Bit.ly let’s create shortened URL’s like this one http://bit.ly/bitly_example and then you can track the results in the Bit.ly dashboard to see how many people are click through the link to the destination and all of it is real-time.

Now when you are tweeting, adding links to your site or LinkedIn, Facebook for example you can, if you create a Bit.ly shortened URL track the result in the Bit.ly dashboard. All for Free. You can learn more about bit.ly here and register with them for free.

About bit.ly

bit.ly allows users to shorten, share, and track links (URLs). Reducing the URL length makes sharing easier. bit.ly can be accessed through our website, bookmarklets and a robust and open API. bit.ly is also integrated into several popular third-party tools such as Tweetdeck. A more full list of third party tools can be found on the bit.ly blog. Unique user-level and aggregate links are created, allowing users to view complete, real-time traffic and referrer data, as well as location and metadata. Tracking stats are available after users shorten their long links with bit.ly by clicking on the “Info+” link on bit.ly, or just adding a “+” sign to the end of any bit.ly link (for example, http://bit.ly/n0og+).

Kiva, why we give back.

Mon, 10 May 2010 04:57:17 +0000

Why we give back a share of our profits

The team at Integrati Marketing Consulting believe in self determination and the power of the entrepreneurial spirit to change lives. This is why we love Kiva’s work!

We are new supporters to Kiva in the last two months but what we love about the Kiva concept is the notion of micro-finance as a tool too empower people to build better lives without the need of the United Nations or the large traditional so called Not For Profit groups.

The Kiva principle is simple send money from ethical investors like you and me looking to help people improve their lives by starting up small businesses. The difference is that the people we are sending money too do not have access to ‘traditional’ banks and institutions. This is where the micro-finance comes in and the work of Muhammad Yunus, by providing credit to communities where they would not have been in the past able to access funds readily, and when they did it was through highly unethical loan sharks.

Even better, it is a loan, this is important as the people applying know it is not charity it is a loan for them to give them a chance to lift themselves out of poverty through their own endeavors. That does not mean the loan is risk free, they may fail or they may succeed – but the great thing is being able help these people ‘give it a go!‘ A fair go! Which, as Australians we love when the underdog is given a fair go!

The first team Integrati Marketing have chosen to support are in Kandoeng Thum Village, Cambodia. You can learn more about their loan and how their village plans to benefit from the loan. Here is a little more information about the team;

“Mrs. Saroem Nhor is the village bank president who has been selected by the other members. She is a farmer who owns a plot of land to grow rice to feed her family. Her husband is a dessert seller. Although they work hard at their careers, they still earn little income. They want to start a new business, but they don’t have enough money. Thus, Mrs. Saroem Nhor decided to apply for a loan to buy some piglets, pig food for breeding pigs, and dessert for resale. She is the mother of five children: one attends the local public school, while the others are seamstresses in a garment factory.”

The whole team at Integrati Marketing Consulting wish Mrs Saroem Nhor’s team well, and you can follow their progress on their profile at Kiva here.

Giving Back Read more»

About Kiva:

Kiva’s mission is to connect people, through lending, for the sake of alleviating poverty.

Kiva empowers individuals to lend to an entrepreneur across the globe. By combining microfinance with the internet, Kiva is creating a global community of people connected through lending.