Web 2.0 and the Network Effect.
The network effect is the value an exchange medium has (such as, Facebook) by supplying usage (your time) and your information to the service. You must of course, as a ‘user’ receive value from the usage of the service in return. Effectively, the more people who use the service such as; Facebook the more benefit the users will receive from the network. This can be with virtual groups, associations, friends and family. The difference here is again the WWW as you can now connect anywhere in the world with friends or virtual friends.
And wherever there are large numbers of users, business and marketers look to use the medium to engage and interact with the ‘users’ to sell their products and services.
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5 Billion Tweets!
Do you think your business could benefit from a free service which not only reaches the world but that customer down the road! Well you can with a Social Marketing strategy and Twitter! And now we see the numbers we know why this is so important. Today the 5 billionth ‘Tweet’ was entered on Twitter. As covered by Information Services Monthly. “MICRO-blogging site Twitter, has passed the 5 billion tweets mark, as an early adopter of the site, Robin Sloan, tweeted ‘Oh Lord’.”
Don’t believe it well take a look at this site called gigaTweet which run real time live stats on ‘tweets’ from twitter: GigaTweet this shows you the power of Social Networking and the opportunity your enterprise has to use this regardless of your businesses size.
Want to learn more how Integrati can help? Stay tuned.
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