What is with those acronyms or three letter acronyms in marketing?
I have been working in marketing and Advertising for over 12 years now and along the way I have picked up some very bad habits.
I have to be honest with you and come clean about one of my worst habits. At first it was a conscious decision to use them when I was first learning about Marketing, but now it seems to be second nature. It is the art of the acronym or a better description, those damn Three Letter Acronyms (TLA’s)!
Recently I have been working with an excellent designer who is up and coming and really skilled in web design and coding. As part of my process of communicating what I wanted in the site I created a briefing document and some supporting documents which are how I want the site to look like wire frames and site requirements.No Comments »