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The Listening Post – David Scott’s weekly Social Media commentary

David Scott’s weekly wrap up of all things Social Media with David’s insightful commentary.

1. Need some work done?

Why not hire your next employee from social media

We all know that stat – up to 70% of jobs are never advertised, with many coming from personal connections or word of mouth.  Enter social media.  A highly connected network of professionals on the look out for the next big thing?  Check.  An easy way of interacting both formally and informally with potential recruits? Why not. Better than scouring job ads in the paper? Probably!
For the job hunters, here’s five top tips for scoring your dream gig on social media

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Should You Bother With Facebook Marketing?

Guest post by Evelyn Fielding from Mazero.com

Integrati Marketing and Mazero have been working together in both the Corporate world and now in Marketing Services for online Consulting.

Evelyn and the Team at Mazero.com have great insight for medium sized enterprises about effective online strategies to drive new business to your online assets.

Recently I was talking with Said Sarlak, Marketing Principal at Mazero.com about all things Search Engine Optimisation and we got to talking about Facebook.

Said shared this post with me on the Mazero Blog from Evelyn Fielding.

It is so insightful about how to start thinking about Facebook marketing that I asked if we could share this article here. So, please have a look, I think you will find this useful if your are thinking about how Facebook may fit into a potential marketing strategy or sales channel strategy for your business.

It might also help you understand a little more what the real opportunity may be over the ‘hype spruiked’ by so called Facebook Marketing Guru’s!

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Connect or Die: The Network Service and the future of your business!

Connect or Die, what will your business choose?

Well, we have all seen the rise and rise of Google and the importance of being able to find ‘stuff’ on the world wide web. Many of you may not remember the WWW before Google when you had to go to portals and lists of links like boards to find ‘stuff’ you were interested in.

Today we search sites like Bing and Google and we use these site to serve up paid links/ads on these sites to drive targeted traffic to our own sites. This model is what has made Google billions of dollars. It works, I am not denying this at all and I happily use Adwords and love all the reporting which you receive as part of the service on the dashboard.

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