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	<title>Integrati Marketing ConsultingeWoM &#187;</title>
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		<title>WoM: it&#8217;s Australian!</title>
		<link>http://integrati.com.au/social-marketing/wom-its-australian/</link>
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		<pubDate>Tue, 27 Oct 2009 17:00:16 +0000</pubDate>
		<dc:creator>clinton</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[Enterprise Social Marketing]]></category>
		<category><![CDATA[eWoM]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Services]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[Word of Mouth]]></category>

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		<description><![CDATA[Word of Mouth marketing or WoM is an Australian first&#8230;
Well believe it or not Word of Mouth Marketing is believed to have originated in Australia in the early 1980&#8217;s!

Word of Mouth (WoM) is defined as passing information from person to person with no intermediary or media channel delivering the message, such as a newspaper advertisement. [...]]]></description>
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