Feedback

Integrati Marketing Blog

Marketing Consulting > Blog > eWoM

font size: consulting,development,direct,email,integrated,marketing,melbourne,online,plan,strategy consulting,development,direct,email,integrated,marketing,melbourne,online,plan,strategy

WoM: it’s Australian!

Word of Mouth marketing or WoM is an Australian first…

Well believe it or not Word of Mouth Marketing is believed to have originated in Australia in the early 1980’s!

chat

Word of Mouth (WoM) is defined as passing information from person to person with no intermediary or media channel delivering the message, such as a newspaper advertisement. Or you could say it is the most trusted form of business recommendation or the most trusted advice not to choose a business, it works both ways.

A blog like Integrati Marketing can be considered a WoM opportunity for a business and can drive new customers to the business. But there is a key caveat with WoM – your business has to have great products and services to be endorsed by a trusted friend, family or associate.

Continue Reading...

1 Comment »