What is cloud computing?
What is “cloud computing” well it is being able to pretty much do stuff like; word processing, photo editing, accounting, well nearly anything that you would usually need to install as a programme on your computer.
Except it works through a web page on the internet in servers (where the internet lives) and runs off the servers (data centers) and is presented to you in a browser! Think Gmail! Think Cloud computing – that is one of the best examples.
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A single version of loyalty… a single truth? Maybe not.
The idea of creating a definition of loyalty in marketing terms is the same idea as trying to come up with an agreed single proposition for what the term marketing means as well.
There are so many different interpretations that I believe that there is no ‘right’ one, it is very dependent on how the definition is applied to the type of marketing discipline in discussion. Thus, the same applies for the marketing meaning of Loyalty.
In effect, I believe that as with all drivers of ‘meaning’ that a definition or context of a word does and will change over time. It is just the nature of the English language and our ongoing usage of the language. So, I have predictably retrieved from the web a dictionary description to start. In know this is old hat but like all good debate you have to start from a solid base or meaning.
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Word of Mouth marketing or WoM is an Australian first…
Well believe it or not Word of Mouth Marketing is believed to have originated in Australia in the early 1980’s!
Word of Mouth (WoM) is defined as passing information from person to person with no intermediary or media channel delivering the message, such as a newspaper advertisement. Or you could say it is the most trusted form of business recommendation or the most trusted advice not to choose a business, it works both ways.
A blog like Integrati Marketing can be considered a WoM opportunity for a business and can drive new customers to the business. But there is a key caveat with WoM – your business has to have great products and services to be endorsed by a trusted friend, family or associate.
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5 Billion Tweets!
Do you think your business could benefit from a free service which not only reaches the world but that customer down the road! Well you can with a Social Marketing strategy and Twitter! And now we see the numbers we know why this is so important. Today the 5 billionth ‘Tweet’ was entered on Twitter. As covered by Information Services Monthly. “MICRO-blogging site Twitter, has passed the 5 billion tweets mark, as an early adopter of the site, Robin Sloan, tweeted ‘Oh Lord’.”
Don’t believe it well take a look at this site called gigaTweet which run real time live stats on ‘tweets’ from twitter: GigaTweet this shows you the power of Social Networking and the opportunity your enterprise has to use this regardless of your businesses size.
Want to learn more how Integrati can help? Stay tuned.
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