Why Social Media Doesn’t Matter Anymore!

Posted on July 28th, 2010

Guest post by Joel Norton: Why Social Media Doesn’t Matter Anymore!

Joel Norton an expert in Direct Marketing with over 20 years of experience has joined Integrati Marketing this week to talk about Social Media. Joel runs BoostHQ.com.au a great Marketing Agency which provides training about how to benefit from Social Media for Small Medium Business.

The hype about social media continues to echo but the fact is, it really does not matter anymore.

The idea behind the hype, measurement and rush to claim guru status revolved around the tools and the platforms, all of which were new, but none of which were the point.

The reason social media doesn’t matter anymore is that it really doesn’t exist beyond a label. The truth is that ‘social media’ is simply

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National Broadband Network is good for Small Medium Business

Posted on July 28th, 2010

The National Broadband Network is good for Small Medium Businesses in Australia

The Integrati Marketing Consulting team are passionate believers in the opportunity for Small Medium Business in Australia to benefit from the National Broadband Network (NBN).

Leaving politics aside and taking a moment to have a look at how Australia is bench-marked Worldwide for high speed Internet access we are not even in the top 10. In fact, we are ranked 50th in the world by connection speed according to the Quarter One report 2010 from Akamai “The State of the Internet“.

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What is Direct Marketing?

Posted on July 25th, 2010

What is Direct Marketing? Why your business should be using Direct Marketing!

Direct Marketing is the process of marketing to your customers without an intermediary between the seller (you) and the buyers or in other words your customers.

Direct Marketing then as a simple definition is sending your marketing message directly to you audience or buyers. This is important because when comparing large brands that use mass media marketing channels like TV, Radio and Newspapers or Magazines can afford to run and sustain marketing campaigns whereas most Small Medium Businesses can not.

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I want to send Direct Mail but where do I get the data?

Posted on March 11th, 2010

Great marketing today relies on a simple idea, which is great customer data. When we run direct marketing activities, it requires having up-to-date customer information and their interests or current purchase history do our messages are relevant and timely.

Business today has many different ‘pots of customer data’ in their business. In fact, it is all around their business is a wealth of customer information. The problem can be that this data is in all sorts of different formats, from business cards, emails, letters, faxes, to spreadsheets and many more.

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