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What is Direct Marketing?

What is Direct Marketing? Why your business should be using Direct Marketing!

Direct Marketing envelope

Direct Marketing is the process of marketing to your customers without an intermediary between the seller (you) and the buyers or in other words your customers.

Direct Marketing then as a simple definition is sending your marketing message directly to you audience or buyers. This is important because when comparing large brands that use mass media marketing channels like TV, Radio and Newspapers or Magazines can afford to run and sustain marketing campaigns whereas most Small Medium Businesses can not.

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I want to send Direct Mail but where do I get the data?

Great marketing today relies on a simple idea, which is great customer data. When we run direct marketing activities, it requires having up-to-date customer information and their interests or current purchase history do our messages are relevant and timely.

Business today has many different ‘pots of customer data’ in their business. In fact, it is all around their business is a wealth of customer information. The problem can be that this data is in all sorts of different formats, from business cards, emails, letters, faxes, to spreadsheets and many more.

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