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	<title>Integrati Marketing ConsultingDemand Creation &#187;</title>
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	<link>http://integrati.com.au</link>
	<description>Integrati Marketing Consulting &#124; integrated marketing specialists for Small Medium Business</description>
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		<title>Be Targeted, Be Direct!</title>
		<link>http://integrati.com.au/demand-creation/targeted-direct-marketing-for-small-medium-business/</link>
		<comments>http://integrati.com.au/demand-creation/targeted-direct-marketing-for-small-medium-business/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 10:33:39 +0000</pubDate>
		<dc:creator>clinton</dc:creator>
				<category><![CDATA[Demand Creation]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[direct mail]]></category>

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		<description><![CDATA[Direct Marketing is the most successful when you create a communications piece which
not only captures attention but also creates action.
In the past, this was referred to as AIDA; Awareness – Interest – Desire – Action. Whilst with all theory and specialist practice things become more complex this acronym still works today at a high level.
So, [...]]]></description>
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		<title>Marketing: It&#8217;s about Features and Benefits right?</title>
		<link>http://integrati.com.au/positioning/marketing-its-about-features-and-benefits-right/</link>
		<comments>http://integrati.com.au/positioning/marketing-its-about-features-and-benefits-right/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 00:38:03 +0000</pubDate>
		<dc:creator>clinton</dc:creator>
				<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Value Positioning]]></category>
		<category><![CDATA[Value Proposition]]></category>
		<category><![CDATA[Demand Creation]]></category>
		<category><![CDATA[Features and Benefits]]></category>
		<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Points of Difference]]></category>
		<category><![CDATA[Points of Parity]]></category>
		<category><![CDATA[Robert Capps]]></category>
		<category><![CDATA[Wired.com]]></category>

		<guid isPermaLink="false">http://integrati.wordpress.com/?p=112</guid>
		<description><![CDATA[Marketing has always been a way for business to be able to look at a given market and structure a way to compete whether this is through a mix of product, prices, place, promotion. This works and works pretty well as a general guide and of course there are many examples were the 4 P's do not give the depth or sophistication to more mature marketing strategies.]]></description>
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		<title>Connect or Die: The Network Service and the future of your business!</title>
		<link>http://integrati.com.au/demand-creation/connect-or-die-the-network-service-and-the-future-of-your-business/</link>
		<comments>http://integrati.com.au/demand-creation/connect-or-die-the-network-service-and-the-future-of-your-business/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 23:40:03 +0000</pubDate>
		<dc:creator>clinton</dc:creator>
				<category><![CDATA[Demand Creation]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[billions of dollars]]></category>
		<category><![CDATA[dashboard]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Enterprise Social Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[leverage]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[networking companies]]></category>
		<category><![CDATA[portals]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[SME]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Social Tribes]]></category>
		<category><![CDATA[The Network Service]]></category>
		<category><![CDATA[thesis]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[Tribal Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[world wide web]]></category>

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		<description><![CDATA[Sean Parker, has created a thesis that he believes that the power of search is limited in that:

   1. Companies that Harness the power of networks will dominate the internet
   2. Collecting data is less valuable than collecting people]]></description>
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