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	<title>Integrati Marketing Consultingadvertising brief &#187;</title>
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	<description>Integrati Marketing Consulting &#124; integrated marketing specialists for Small Medium Business</description>
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		<title>How to write a great brief? The top 6 things to include in a marketing brief</title>
		<link>http://integrati.com.au/briefs/how-to-write-a-great-brief-the-top-5-things-to-include-in-a-brief/</link>
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		<pubDate>Fri, 13 Nov 2009 08:45:53 +0000</pubDate>
		<dc:creator>clinton</dc:creator>
				<category><![CDATA[Briefs]]></category>
		<category><![CDATA[Marketing Project Management]]></category>
		<category><![CDATA[advertising brief]]></category>
		<category><![CDATA[brief]]></category>
		<category><![CDATA[brief writing]]></category>
		<category><![CDATA[free brief template]]></category>
		<category><![CDATA[marketing brief]]></category>

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		<description><![CDATA[Writing a good marketing brief is an art not a science, but process helps!

It has been said that a brief should be exactly that &#8211; brief. This in my past experience normally comes from Advertising professionals who are always focused on the &#8220;Big Idea&#8221; and are time poor. That works well for agency&#8217;s with clients [...]]]></description>
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