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The New Google now with Caffeine


The new Google search index now with Google Caffeine

There has been much discussion and consternation amongst the ‘Weberati’ about the new search index from Google called Caffeine.

Concerns have been raised about the impact on static content and SEO optimising strategies. With the release of the new search index which is over 100 million gigabytes of storage and grows at a rate of hundreds of thousands of gigabytes per day. It is absolutely massive. And yet the improvements mean that it is actually faster. Quite a feat indeed.

Google have built the new Caffeine index to accommodate the ever growing types of content on the world wide web such as video, tweets, blog content, imagery, and of course we all want to find it now!

The old Google index was actually far slower moving, a ‘busy’ amount of content was analyzed at the top of the pile but the remaining pile of pages was up-dated much slower almost like the Pareto Principle with 80-20 rule. Now though, the world wide web content is indexed in small digestible chunks and well so fast now that pretty much as soon as the content is published it is potentially being indexed. This is certainly true of Twitter and ‘tweets’ which get precedence as real time results – particularly for clusters with breaking news and breakout terms that the web is interested in at a particular moment in time.

Anyhoo, our discussion is never as good as a picture so with compliments to Google for the image here is their representation of the old index and the new.

We think that Google have no choice but to start to include more dynamic content in their index, the web is ever evolving and Internet time waits for no human! Overall we think that the new index will be of benefit to all web users and increasing the importance on freshness of content will enable a bit of a shake up of the ‘old status quo’ which can not be a bad thing.

Carrie Grimes a software engineer from Google updated Integrati Marketing with this information from Google Webmaster.

As Carrie states, “We’ve built Caffeine with the future in mind. Not only is it fresher, it’s a robust foundation that makes it possible for us to build an even faster and comprehensive search engine that scales with the growth of information online, and delivers even more relevant search results to you. So stay tuned, and look for more improvements in the months to come.”

Clearly this is just the beginning of the improvements to come, we think this will all be for the better for users of the web and Small Medium Business as if your content is fresh, relevant and informative you can take on the big brands on an what look like an evening of the Internet search engine field… well at at least with Google!