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“W” Internet Marketing Glossary

World Wide Web (WWW): the interconnected standard with ICAAN and the DNS registrar part of the Internet that makes it possible to find web pages with text, graphics, sound files, and other features with a browser through multiple routes, nodes and access points.

Web 2.0: a marketing spin on the notions of a second generation of web-based development solutions. Such as; communities and hosted services like social-networking sites, wikis, and blogs allowing greater access to ‘stuff’ without having to be an expert in web development. Allows for greater ‘user generated content”. (Wikipedia)

W3C, World Wide Web Consortium: According to the consortium website, W3C develops interoperable technologies (specifications, guidelines, software, and tools) to lead the web to its full potential.

Web Site: A collection of “pages” or files linked together and available on the World Wide Web

Wireless Fidelity (WiFi): Used generally to refer to wireless local area network (IEEE 802.11) technology providing short-range, high data rate connections between mobile data devices and access points connected to a wired network.

Worldwide Interoperability for Microwave Access (WiMAX): Industry group organised to advance the IEEE 802.16 standards for broadband wireless access networks for multimedia applications with a wireless connection.