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U: Internet Marketing Glossary > FREE Resources > Glossary: Internet Marketing > U

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“U” Internet Marketing Glossary

Uniform Resource Locator (URL): a URL is the address of a web page the URL identifies a location on the Internet and looks like http://www.integrati.com.au

Unique Visitor: a visitor to a web site. Web servers record the IP addresses of each visitor, and this is used to determine the number of real people who have visited a web site in a given time period.