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“S” Internet Marketing Glossary


Search Engines: Search Engines (SE) are databases that catalogue web pages on the internet allow a user to search the whole web at one point.

Search Engine Optimisation(SEO): Search Engine Optimisation is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords.

Search Engine Sandbox: A search engines handling of new sites or sites having a quick change in link popularity. Ranking algorithms have added a time delay to changes in the rankings. The sandbox effect aims to sift out transient changes to websites popularity, and only factor in enduring popularity factors.

Secure Website: a website that uses encryption to securely transfer sensitive information submitted online like credit-card numbers, and prevent unauthorised people accessing the information

Secure Socket Layer (SSL): Secure Socket Layer uses encryption to make the sensitive information you are sending readable only by the verified recipient you are doing business/transaction with.

Server: the computer that contains web pages/services and makes them available on the Internet

Simple Mail Transfer Protocol (SMTP): a protocol used to send e-mail on the Internet. SMTP is a set of rules regarding the interaction between a program sending e-mail and a program receiving e-mail.

SIP-I Protocol: An ITU defined extension for interworking between PSTN & IP Networks (IMS).

Skyscraper ad: an online vertical running the length of a page

Social Web: A term used to describe the social nature of the internet, where people interact and socialise using social media and social networking applications.

Spamming: also known as spamdexing – search engine spamming is trying to dupe search engines to get a higher ranking. Examples of spamming include repeating words excessively, using keywords that are unrelated to the contents of the site, and hiding text by using the same colour as the background or making the text very small. Most search engines will remove/ban/drop the rank of pages that use spamming techniques when discovered.

Spamdexing: See Spamming.

Spyware: Software installed on a computer that may occur without the user’s knowledge and which transmits knowledge about the user’s web activities over the internet.

Semantic Web: Currently in the early stages of development. The potential of the semantic web is expected to be in personalised web experiences by linking data of interest to users located in different pages. Semantic technology is expected to provide context relevancy/awareness, intelligent search and retrieval functions.

SERP: Search Engine Results Pages

Spider: an automated program that searches the Internet for web pages and services.

Surfing the Net: exploring the Internet with a web browser one click at a time