“P” Internet Marketing Glossary

Page Impression: each time a page is viewed within a website. The number of page impressions a website receives in a week is the number of times pages have successfully been viewed. This is captured in log files from the server and analysed by software such as Google Analytics.

PageRank (PR): Index of popularity of a web page, calculated according to a very sophisticated algorithm, worked out by Google. It takes its name from one of the founders of Google, Larry Page. This is now only 1 of over 200 factors used in website and page ranking on Google.

PHP: is an open-source, server-side HTML embedded scripting language used to create dynamic web pages.

Post Office Protocol version 3 (POP3): is an application-layer protocol, to retrieve e-mail from a remote server over a TCP-IP internet connection.

Pop-up ad: an ad that displays in a new browser window commonly can be blocked by browsers as an option not to display.

PSTN: Public switched telecommunications network operated by a carrier to provide services to the public.

P2P applications, Peer-to-peer applications: Applications where data is exchanged directly between users.