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“L” Internet Marketing Glossary


Link Popularity: The number of sites which link to a particular site. Many search engines use link popularity as a factor in determining the search engine ranking of a Website.

Landing page: In online marketing a landing page is the page that appears when a potential customer clicks on an advertisement or a search-engine result link.

Link Command: Tool giving the number of pages linking to another. Attention, only a part is actually given, the less popular pages are not counted in these results, even though they are counted in the PageRank’s computation. This has been replaced with SEO tools.

Link text: the text contained in a hyperlink.

Liquid crystal display (LCD): An electro-optical amplitude modulator that forms a thin, flat display in digital devices.

Location-based services (LBS): Refers to services based on the physical location of the user and/or device (such as targeted advertising or information tailored to a specific location).

Log file: file that records the activity on a web server.

Long-term evolution advanced (LTE Advanced): 3GPP proposed mobile systems that go beyond those of IMT-2000.

Linux: a free version of the Unix operating system. Linux is “Open Source” software and is freely available over the Internet. It is primarily composed of tools developed over a 15-year period by Richard Stallman and Project GNU. However, the final spectacular push was provided by Linus Torvalds who wrote a kernel (completed in 1994).

Live Search: Live Search (formerly Windows Live Search and MSN Search) is the name of Microsoft’s web search engine, designed to compete with the industry leaders Google and Yahoo. Recently rebranded as Bing and has become much more user friendly.

Lycos: is one of the oldest search engines on the web, launched in 1994. It ceased ‘crawling’ the web for its own listings in 1999 and instead provides access to human-powered results from LookSmart for popular queries and crawler-based results from Yahoo for others.