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“I” Internet Marketing Glossary

IEEE: A non-profit organization, IEEE is a leading professional association for the advancement of technology. The IEEE name was originally an acronym for the Institute of Electrical and Electronics Engineers, Inc. Today, the organization’s scope of interest has expanded into so many related fields that it is simply referred to by the letters I-E-E-E (pronounced Eye-triple-E).

Image Map: An image containing one or more invisible regions which are linked to other pages. If the image map is defined as a separate file, the search engines may not be able to index the pages to which that image map links. The way out is to have text hyperlinks to those pages in addition to the links from the image map. However, image maps defined within the same web page will generally not prevent search engines from indexing the other pages.

IP Multimedia Subsystem (IMS): An open systems architecture that supports a wide range of IP-based multimedia services over packet and circuit-switched networks.

Internet Protocol (IP): The key member of the suite of internet protocols at the logical layer, specifying packet addressing and routing data through the internet.

International Mobile Telecommunications 2000 (IMT-2000): The global standard for third generation wireless communications, defined by a set of interdependent ITU Recommendations.

Inbound Links: an inbound link is a hyperlink that points to your website.

Inktomi: A database of sites that was used by many of the larger search engines like HotBot, MSN etc. Yahoo acquired Inktomi.

Intelligent Transport Systems (ITS): Aims to improve transportation safety and mobility and enhance

International Telecommunication Union (ITU): The leading United Nations agency for information and communications technologies, including radio communications, standardisation and development.

Internet: the Internet is a vast worldwide collection of computer networks that all use a common protocol called Transport Control Protocol and Internet Protocol (TCP & IP) to communicate. It evolved from the ARPANET of the late 60’s and early 70’s which was originally a military computer network.

Internet Protocol Number (IP): Every computer that is on the Internet has a unique ‘IP number’. The number consists of four parts separated by dots, e.g. Most computers also have one or more domain names that are easier to remember.

Internet Service Provider (ISP): Internet access service provider which provides Internet access like TPG Internet, iiNett etc.