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H: Internet Marketing Glossary > FREE Resources > Glossary: Internet Marketing > H

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“H” Internet Marketing Glossary

Hacker: Have several common meanings. It is most commonly used by the media to refer to a person or persons who engage in illegal computer activities

Hallway Page: A page containing links to various doorway pages to assist in Black Hat SEO.

High definition (HD): A digital video system with higher resolution.

Heading Tags: A paragraph style that is displayed in a large, bold typeface. Having text containing keywords in the Heading Tags can improve the search engine ranking of a page for those keywords.

Hidden Text: text that is visible to the search engines but is invisible to human users. It is mainly accomplished by using text in the same colour as the background colour of the page. It is primarily used for the purpose of including extra keywords in the page without distorting the aesthetics of the page. Most search engines penalise websites which use hidden text in this format.

Hidden Links: is a spam technique in which hypertext links are written to be seen by search engine robots or spiders but not by human visitors. Spammers place lots of links from high-ranking pages to other pages they are trying to artificially boost. Also known as spamdexing.

High-speed downlink packet access protocol (HSDPA): 3G (third generation) mobile telephony communications protocols in the High-Speed Packet Access (HSPA) family, which allows networks based on Universal Telecommunications System (UMTS) to have higher data transfer speeds and capacity.

High-speed uplink packet access protocol (HSUPA): 3G (third generation) mobile telephony communications protocols in the High-Speed Packet Access (HSPA) family, which allows networks based on Universal Telecommunications System (UMTS) to have higher data transfer speeds and capacity.

Hit: a page request for a file by a web browser to a web server. Since files include images and graphics making the ‘Hit” number less meaningful for statistic from a marketing or point of view. Hits are often quoted in website’s promotional material to enhance the number of visitors or page impressions. Hit was an early standard for website usage and became a common reference in the late 1990’s.

Home Page: The main page of a website. The home page generally provides links to other Web pages on the site.

Host: A computer on a network that provides services to other computers on the network

Hosting: space provided on a web server where information contained in a website is made available to those searching the public world wide web.

Human computer interaction (HCI): Refers to the design and implementation of computer systems that people interact with.

Hybrid fibre coaxial cable (HFC Cable): Network element consisting of optical fibre on main routes, supplemented with coaxial cable closer to a customer’s premises.

Hyper Text Mark-up Language (HTML): The coding language that makes it possible to view web pages with web browsers such as Firefox

Hyper Text Transfer Protocol (HTTP): A standard method of transferring data between a web server and web browser

Hyperlinks: Words or blocks of text or images on web pages that take you to another page when you click on them