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“E” Internet Marketing Glossary


EDM: is an acronym for Electronic Direct Marketing and is used widely by Marketers, Advertising Agencies and business to describe commercial email which can be delivered in HTML, Text mobile version.

Email: e-mail or electronic mail is a digital system or protocol for sending digital messages. It allows the sender to have in depth analysis of the ‘send’ and responses can be measured real time such as, open rate, click through and viral elements.

Ethernet: Refers to the IEEE 802.3 standard used in computer networking technologies for local area networks.

European Telecommunications Standardisation Institute (ETSI): Produces globally applicable standards for Information and Communications Technologies (ICT), including fixed, mobile, radio, converged, broadcast and internet technologies. Officially recognised by the European Commission as a European Standards Organisation.

Evolved High-Speed Packet Access (eHSPA): The 3GPP release 7 specifications including high-speed HSDPA and HSUPA.