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“D” Internet Marketing Glossary


Deep linking: Linking to a web page other than a site’s home page.

Deep packet inspection (DPI): Provides ISPs with the capacity to monitor user web traffic in real time.

Digital subscriber line (DSL): Transmission technique that dramatically increases the digital capacity of telephone lines into the home or office.

Digital Subscriber Line Access Multiplexer (DSLAM): A telecommunications network device that connects multiple customer DSL lines to a high-speed internet backbone using multiplexing techniques.

Directory: A site containing links to other sites which are organized into various categories. Examples of directories are Yahoo, Open Directory and White Pages

DMOZ: Name of the directory of the Open Directory Project (ODP), managed by thousands of volunteers, freely used by many other sites, including Google

Domain Name: The name that uniquely identifies an Internet site such as; www.integratimarketing.com which is a top level domain name. In Australia we use the Country Code Top Level Domain Name or ccTLD such as; www.integrati.com.au. The three digit suffix of a Domain Name identifies the type of organisation.

A domain name ending with .com refers to a commercial website. Domain Names can also end with .net (Network), .org (Organisation or non-profit), edu (Educational), gov (Government), .mil (Military), .int (International), and other suffixes. Domain Names are managed by a central body known as the Internet Corporation for Assigned Names and Numbers or ICAAN for short.

Domain Name System (DNS): is the method by which the Internet resolves a domain name (e.g. www.integrati.com.au) to the IP address (e.g. 212.67.207.152) of the server where the website is hosted. Changing the DNS record is the method of changing the hosting of a domain from one server to another.

Doorway domain: a domain used specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main domain.

Doorway Page: A page which has been specially created in order to get a high ranking in the search engines. Also known as; gateway page, bridge page, entry page. Doorway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and drive traffic to the main site. Using doorway pages is a violation of the most search engine guidelines and could be grounds for banning.

Dynamic Content: Information in web pages which changes automatically, based on database or user information