Needs: innate feelings to satisfy an unmet need
Networking: establishing an informal set of go-to contacts among people with common social and business interests, this space has evolved rapidly over the last 2-3 years with the evolution of Social Networking and sites such as; LinkedIn.
New Product Development: the creation of new products needed for growth in an existing market and to improve or replace existing products in market.
No-Name Brand: a generic or white label brand
Non-Profit Organisations: NGO’s are organisations that buy and distribute goods and services for a ‘public good’ such as, the Red Cross.