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N-n Advertising and Marketing Glossary > FREE Resources > Glossary: Advertising and Marketing > N-n

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“N”


Needs: innate feelings to satisfy an unmet need

Networking: establishing an informal set of  go-to contacts among people with common social and business interests, this space has evolved rapidly over the last 2-3 years with the evolution of Social Networking and sites such as; LinkedIn.

New Product Development: the creation of new products needed for growth in an existing market and to improve or replace existing products in market.

No-Name Brand: a generic or white label brand

Non-Profit Organisations: NGO’s are organisations that buy and distribute goods and services for a ‘public good’ such as, the Red Cross.