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ADMA SEO Guide for Small Medium Enterprise > Blog > Direct Marketing > The ADMA SEO guide may help your site be found easier on the web

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The ADMA SEO guide may help your site be found easier on the web

Introducing SEO into an enterprise-sized business


The Australian Direct Marketing Association has shared a great starters guide to SEO!

ADMA have created a Starters Guide for implementing Search Engine Optimisation (SEO) into Small Medium Enterprises (SME).

As they state in the introduction;

Search Engine Optimisation (SEO) is now an
integral and critical aspect of how products
and services are marketed. And while
positioning a brand so it has the greatest
visibility in the search engine sphere is a key
outcome, that isn’t where the SEO story

Effective interpretation of how search
engines function and what people search for
must seamlessly integrate with other
important aspects, to contribute to an
effective SEO outcome.
This white paper details the SEO process,
and highlights key areas for consideration to
drive successful results.

This document we think is a good start to give you a traditional view of the digital landscape.

Importantly, they give clear guides as to what you should look to plan and how to build out targets and measures.

We think this is a great approach. That is why we are sharing this and even better why they wrote it we are sure!

The more education about what SEO can be and is critically important, rather than the spurious ‘Guru’ services, which other sites espouse with dubious long-term results.

The ADMA guide is well worth the read.

Heard of ADMA?

You may know of the Australian Direct Marketing Association (ADMA) if you have not, then you may wish to learn more about them here.

ADMA, are focused on;

Since our foundation in 1966, ADMA’s mission has been to create an environment for the advancement of responsible, effective and enlightened marketing.

ADMA bring together experience in below the line marketing (BTL) from the top business all over Australia. BLT Marketing is effectively anything that is not mass communication like Radio, Newspapers, TV and magazines for instance.

So, these guys are specialists in understanding what it means to deliver targeted, relevant communications to prospective and existing customers through direct marketing techniques. And one of the most important direct marketing channels is the Internet which is a Direct Marketing channel.

ADMA have a load of resources and they espouse a methodology which is eminently measurable which walks hand-in-hand with what integrated marketing should be, accountable!

Well as integrated marketing practitioners we think so anyway at Integrati Marketing.

Let us know what you think

We would like to know what you think about the guide and we would be happy to talk with you about your site and business.


Author: Clinton Mancer

Read the ADMA SEO Guide here

ADMA – SEO Guide 2010-09-01 – Final