Mazero.com – a Strategy 56 Company - Said Sarlack
As a start-up company we knew the odds for success were stacked against us. Integrati Marketing Consulting quickly grasped the business we were creating, who our key customers are and worked with us to meet critical marketing milestones ensuring our success.
The starting period of a new business is hectic, we needed to juggle sales generation, whilst building our business at the same time. Integrati Marketing understood our business during this complex period, acting as an experienced ‘sounding board’ offering valuable input and alternate perspectives in achieving our marketing goals.
Integrati Marketing identified the need for us to very clearly define who we are to our potential customers. Our services are highly technical and we struggled to balance and define our brand and message in a manner that was accessible for customers to understand but not too simplistic that it lost critical substance.
Integrati Marketing helped us tone down the ‘technology jargon’ and create a vibrant brand and communications strategy that was inviting to our customers and included the necessary details.
Since the turbulent start-up days Integrati Marketing has continued to value our relationship and as our business has developed the role Integrati Marketing plays in supporting our business has also evolved.
Today, Integrati Marketing assists us with creating targeted online promotions and with closed loop marketing campaigns in the pipework’s.
We owe a lot of our success in overcoming the odds to Integrati Marketing.
The Opportunity for Mazero.com
Mazero.com is a specialist web optimisation company that has a highly technical range of services and analysts that provide cutting edge insight to customers that enable their customers to optimise their online presence. The challenge was creating copy that communicates their value proposition without using too much ‘techno jargon’. Integrati Marketing worked with the team at Strategy 56 from inceptions of their incubator business through to their evolution of their company to a full blown start-up with their first Offering of Mazero.com a true web optimisation services company.
Integrati Marketing worked with a clear brief from the Mazero.com team and we understood that their business success relies on simple clear communication. Whilst the Mazero solutions on Offer are complex the steps too success were simple and clear to communicate. Clarity of message is key. Mazero, enables the optimisation of your site by the numbers. We helped enable Mazero’s copy enable their customers to understand their proposition and product proposition.
The Mazero.com team are now live and actively building their business, we continue to work with Mazero and are working for our joint successes.