Compostela Consulting - Jackie Grundell
Integrati Marketing are passionate about adding value. They took a simple on-line campaign and turned it the beginnings of a CRM system. The advice about on-line tools have set the Company up for increased efficiency and effectiveness in the future.
Integrati Marketing worked with Compostela to create an integrated marketing communications campaign. The campaign was targeted at a Business to Business (B2B) segment within the Advertising industry who are known to be very hard to contact. The campaign used an integrated email with the support of Face to Face sales to drive their target audience to attend their specialised event. Even better was the results from the emails:
The email results:
- Average open rate: 41%
- Average clicks: 19%
- Unsubscribes: 1%
- Complaints: 0%
Overall the campaign met the strategic objectives for Compostela and for their Client. The email campaign supported the tactical objective of driving attendance with a very hard to reach audience.
You can learn more about Compostela Consulting ~ corporate marketing solutions with insight here.
Integrati Marketing work with Marketing agencies, Small and Medium Businesses (SMB’s) to learn more about how we can help your business achieve results like this contact us here.