Club Marine - Jennifer Farrelly

We run relationship building events all over Australia with our customers and partners. The Club Marine events are really important to our marketing strategy and to our business. Integrati Marketing help support our marketing and business objectives with the unique email marketing contact strategy they created for us. The results have been above industry standard and we are really pleased with the creative. We plan to do more online in the coming year with Integrati Marketing’s support.

Club Marine – Marine  Industry Event

The Opportunity for Club Marine

Club Marine run specialise industry events for both their commercial customers as well as their retail customers at Australia’s premier boat shows. Jennifer Farrelly, Marketing Manager at Club Marine was looking to improve the quality of contact with Club Marines customers and to increase the quality of response with improved metrics and data. Integrati Marketing worked with Jennifer and Club Marine to identify the best channels and optimise the communication to the Club marine customers.

The Solution

Integrati Marketing and Club Marine developed an integrated campaign which included using the online channel with a customised email and direct response by phone and email link back to Club Marine. The insight which Jennifer has gained from running an integrated marketing campaign has been invaluable and with the reporting available through the Integrati marketing Email Dashboard, Jennifer is only ever a click two away from seeing the results real-time.

The Results

The Club Marine email campaign response was well above Email Service Provider Industry standards, this has given the team at Club Marine quantifiable information on which they can now plan future activity, whilst building their relationship with their customers and creating value for the Club marine brand with both their customers and their partners.

The Metrics:

• Open rate: 68%
• Average opens: 3 opens per recipient
  
• Clicks: 39%
• Bounced: <3%
• Unsubscribed: <1%
• Complaints: 0%

The work

Link to Club Marine: www.clubmarine.com.au