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Integrated Marketing 2010 to 2020 why the movie business knows it has to change their marketing approach now!

Why the USA Movie Business knows it has to change their Marketing now!

Insights kindly shared by Stradella Road and with their research Moviegoers 2010

Recently I was totally enamoured with a latest release from our friends across the Pacific puddle in the USA. It was for the movie Avatar. Right now I think it would be highly unlikely that there are many people in Australia that have not seen or heard about Avatar.

Well, what I really found interesting about this movie was how much of it I became aware of, read and learned online. Which pretty much made me want to go and see Avatar six months before it was released. On the day of release my we went at our local beautifully air conditioned IMAX and saw Avatar in all its 3D glory. Also, we very gladly escaped the summer heat.

The whole experience was outstanding. But what was really interesting was the buzz building online in blogs, Twitter and email after email from friends and colleagues talking about the movie months before it was even out. Now I know that Avatar is not a standard Hollywood film – it is of course in the tradition of a great action love story that the Yank’s do so well!

But it also showed a shift in movie marketing strategy and a far more integrated piece of marketing work than I had ever seen before – it was brilliantly crafted.

Well, I also recently was able to receive some research from Stradella Road in the USA which was a piece of research that demonstrates the importance of integrated marketing and the effective use of Social Networks to build great positive word of mouth.

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Did you know?

We all know that the internet and the access to local, regional, national and international audiences is simply unprecedented at such a low-cost.

In fact, we are living in revolutionary times with old media like newspapers in terminal decline and commercial Free to Air TV such as Channel Nine, Channel Ten and Channel 7 in Australia having to write off billions in equity. Commercial TV is suffering from a literal loss of eyeballs! You see, the less people sit and watch the less effective TV advertising becomes and of course this is noted by the Advertisers, marketers, and advertising specialists that are sending more and more advertising to the web.

Also, we are living in exponential times. The internet is a perfect example of this theory in action as well as China!

Now for some fast facts from “Did you Know? 3.0 Rome 2008”

  • China is on track to be the number 1 English-speaking country in the world
  • The US Department of labor estimates that today’s learner will have 10-14 jobs by the age of 38
  • 1 in 4 workers has been with their employer less than a year
  • 1 in 8 US couples married in 2007 met online
  • There are 31 BILLION searches on Google every month! (B.G. where did we search Before.Google.?)

These are just some of the facts that will help you to remember the pace of change and the speed at which technology is evolving is simply awesome.

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WoM: it’s Australian!

Word of Mouth marketing or WoM is an Australian first…

Well believe it or not Word of Mouth Marketing is believed to have originated in Australia in the early 1980’s!

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Word of Mouth (WoM) is defined as passing information from person to person with no intermediary or media channel delivering the message, such as a newspaper advertisement. Or you could say it is the most trusted form of business recommendation or the most trusted advice not to choose a business, it works both ways.

A blog like Integrati Marketing can be considered a WoM opportunity for a business and can drive new customers to the business. But there is a key caveat with WoM – your business has to have great products and services to be endorsed by a trusted friend, family or associate.

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What is the Network effect N2?

Web 2.0 and the Network Effect.

The network effect is the value an exchange medium has (such as, Facebook) by supplying usage (your time) and your information to the service. You must of course, as a ‘user’ receive value from the usage of the service in return. Effectively, the more people who use the service such as; Facebook the more benefit the users will receive from the network. This can be with virtual groups, associations, friends and family. The difference here is again the WWW as you can now connect anywhere in the world with friends or virtual friends.

And wherever there are large numbers of users, business and marketers look to use the medium to engage and interact with the ‘users’ to sell their products and services.

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