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The Listening Post – David Scott’s weekly Social Media commentary

David Scott’s weekly wrap up of all things Social Media with David’s insightful commentary.

1. Need some work done?

Why not hire your next employee from social media

We all know that stat – up to 70% of jobs are never advertised, with many coming from personal connections or word of mouth.  Enter social media.  A highly connected network of professionals on the look out for the next big thing?  Check.  An easy way of interacting both formally and informally with potential recruits? Why not. Better than scouring job ads in the paper? Probably!
For the job hunters, here’s five top tips for scoring your dream gig on social media

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Social Media Expert – we welcome David Scott to our Marketing Blog!

David Scott Joins Integrati Marketing as our Social Media commentator and expert.

David Scott - Socila Media Expert

We are pleased to let you know after lengthy negotiations (quite a few lattes) and discussions that we welcome David Scott to the Integrati Marketing Blog.

David is an Australian Media expert and active commentator with all things Social Media. David is a professional media specialist having worked in commercial TV and broadcast journalism.

With David’s extensive knowledge and insight about not only the Australian media landscape but also the trends, best practice observations and “what not to do” in Social Media, we are sure you will find David’s weekly updates of interest.

Even better, as you would expect David being a professional communications expert brings an engaging and easy to read  style of writing to this site which we greatly appreciate. So, welcome David and we look forward to reading more from you about Social Media in the coming weeks.

 

Clinton

Integrati Marketing.

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Customer engagement do you have defined CE Measures?

I have written about advertising and the importance of advertising to become accountable since the inception of Integrati Marketing. Marketing accountability is really core to marketing effectiveness today and will in the near future be considered a ‘hygiene factor’.

This is not because I believe that advertising does not work, it means that we know that mass media advertising has become less effective in the 15 years I have worked in Marketing and now as an Integrated Marketing practitioner.

Back in 2006 McKinsey and Co published a report that provided a clear measure that advertising via mass media was not only losing audience numbers but even more worryingly there was little engagement which means reduced effectiveness.

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Should You Bother With Facebook Marketing?

Guest post by Evelyn Fielding from Mazero.com

Integrati Marketing and Mazero have been working together in both the Corporate world and now in Marketing Services for online Consulting.

Evelyn and the Team at Mazero.com have great insight for medium sized enterprises about effective online strategies to drive new business to your online assets.

Recently I was talking with Said Sarlak, Marketing Principal at Mazero.com about all things Search Engine Optimisation and we got to talking about Facebook.

Said shared this post with me on the Mazero Blog from Evelyn Fielding.

It is so insightful about how to start thinking about Facebook marketing that I asked if we could share this article here. So, please have a look, I think you will find this useful if your are thinking about how Facebook may fit into a potential marketing strategy or sales channel strategy for your business.

It might also help you understand a little more what the real opportunity may be over the ‘hype spruiked’ by so called Facebook Marketing Guru’s!

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