Let’s be clear, there is no ‘secret’ to writing copy that drives great website engagement plus high levels of traffic with Search Engine Optimization (SEO).
There are literally millions of websites and SEO Guru’s that suggest they have the ‘secret recipe’ and that by engaging these so called Guru’s your site or a page in your site will hit pay dirt by being at the top of a Search Engine Results Page (SERP) .
Google has over 200 ‘Signals’ which they use to rank content. The only way to write content that will work for your site is by writing content first and foremost for your audience and write about things that are helpful, easy to understand and most importantly helpful!
That is some of the best SEO content writing advice you can get for you and your business or employer.
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/Slashtag the web and make your searches meaningful with a “/“
There is a new Search Engine in town and we have been playing with it for a while. It is liberating and so open about their data and tools for looking at how your site is ranked it will blow you away! In fact you
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The new Google search index now with Google Caffeine
There has been much discussion and consternation amongst the ‘Weberati’ about the new search index from Google called Caffeine.
Concerns have been raised about the impact on static content and SEO optimising strategies. With the release of the new search index which is over 100 million gigabytes of storage and grows at a rate of hundreds of thousands of gigabytes per day. It is absolutely massive. And yet the improvements mean that it is actually faster. Quite a feat indeed.
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After all your hard work building your site have you taken your slice of Search Engine traffic the site deserves?
The web cliché “Build it and they will come” is now no longer true, there are trillions of pages of content on the Internet today. Being found now, and staying ‘found’ is key and will be key to any of your online marketing activities.
If you are starting out in business and have a presence ‘On and Offline’ with a physical store or an e-commerce website then being found is very much like being found on a map with your street address. The only thing is that the online address does not conform to the rules of the real world.
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