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	<title>Integrati Marketing ConsultingMarketing Project Management &#187;</title>
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	<link>http://integrati.com.au</link>
	<description>Integrati Marketing Consulting &#124; integrated marketing specialists for Small Medium Business</description>
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		<title>Planning for marketing success, get tactical!</title>
		<link>http://integrati.com.au/marketing-project-management/planning-for-success-get-tactical/</link>
		<comments>http://integrati.com.au/marketing-project-management/planning-for-success-get-tactical/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 00:56:58 +0000</pubDate>
		<dc:creator>clinton</dc:creator>
				<category><![CDATA[Marketing Project Management]]></category>
		<category><![CDATA[tactical marketing plan]]></category>

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		<description><![CDATA[Planning for marketing success, get the tactical marketing plan!

Recently we were asked by a client about a way to organise a couple of activities they had on the go with their marketing efforts. This was outside their planning time and they did not want to write up a full marketing plan.
After an initial discussion we [...]]]></description>
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		<title>How to write a great brief? The top 6 things to include in a marketing brief</title>
		<link>http://integrati.com.au/briefs/how-to-write-a-great-brief-the-top-5-things-to-include-in-a-brief/</link>
		<comments>http://integrati.com.au/briefs/how-to-write-a-great-brief-the-top-5-things-to-include-in-a-brief/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 08:45:53 +0000</pubDate>
		<dc:creator>clinton</dc:creator>
				<category><![CDATA[Briefs]]></category>
		<category><![CDATA[Marketing Project Management]]></category>
		<category><![CDATA[advertising brief]]></category>
		<category><![CDATA[brief]]></category>
		<category><![CDATA[brief writing]]></category>
		<category><![CDATA[free brief template]]></category>
		<category><![CDATA[marketing brief]]></category>

		<guid isPermaLink="false">http://integrati.wordpress.com/?p=134</guid>
		<description><![CDATA[Writing a good marketing brief is an art not a science, but process helps!

It has been said that a brief should be exactly that &#8211; brief. This in my past experience normally comes from Advertising professionals who are always focused on the &#8220;Big Idea&#8221; and are time poor. That works well for agency&#8217;s with clients [...]]]></description>
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		<title>So what is an RTB anyway?</title>
		<link>http://integrati.com.au/briefs/so-what-is-an-rtb-anyway/</link>
		<comments>http://integrati.com.au/briefs/so-what-is-an-rtb-anyway/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 12:11:25 +0000</pubDate>
		<dc:creator>clinton</dc:creator>
				<category><![CDATA[Briefs]]></category>
		<category><![CDATA[Marketing Project Management]]></category>
		<category><![CDATA[abbreviations]]></category>
		<category><![CDATA[acronym]]></category>
		<category><![CDATA[acronyms]]></category>
		<category><![CDATA[bad habits]]></category>
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		<category><![CDATA[communication issues]]></category>
		<category><![CDATA[conscious decision]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[founding principles]]></category>
		<category><![CDATA[guru]]></category>
		<category><![CDATA[key point]]></category>
		<category><![CDATA[letter acronyms]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing acronyms]]></category>
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		<category><![CDATA[plain english]]></category>
		<category><![CDATA[project failure]]></category>
		<category><![CDATA[rtb]]></category>
		<category><![CDATA[second nature]]></category>
		<category><![CDATA[tla]]></category>
		<category><![CDATA[TLA's]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[wireframes]]></category>

		<guid isPermaLink="false">http://integrati.wordpress.com/?p=125</guid>
		<description><![CDATA[I have been working in marketing and Advertising for over 12 years now and along the way I have picked up some very bad habits.

I have to be honest with you and come clean about one of my worst habits. At first it was a conscious decision to use them when I was first learning about Marketing, but now it seems to be second nature. It is the art of the acronym or a better description, those damn Three Letter Abbreviations (TLA's)!]]></description>
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