I want to send Direct Mail but where do I get the data?

Posted on March 11th, 2010

Great marketing today relies on a simple idea, which is great customer data. When we run direct marketing activities, it requires having up-to-date customer information and their interests or current purchase history do our messages are relevant and timely.

Business today has many different ‘pots of customer data’ in their business. In fact, it is all around their business is a wealth of customer information. The problem can be that this data is in all sorts of different formats, from business cards, emails, letters, faxes, to spreadsheets and many more.

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Practical Strategies for retaining your customers

Posted on January 20th, 2010

Recently Integrati Marketing have been in discussions with Adam Ramshaw from Genroe about the importance of looking after your existing customers in these difficult economic times. Customer loyalty is a fundamental driver of profitability and importantly it does not matter what size your business is. All businesses can implement strategies to improve customer satisfaction. And given the experience of 2009 with the Global Financial Crisis for everyone in business this guest post from Genroe should be of interest to your business. So, for 2010, think how implementing some of Adam’s customer experience strategies in the article below may help your businesses.

Guest Post by Adam Ramshaw from Genroe, customer experience consulting.

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Loyalty: there is no one single version

Posted on October 29th, 2009

A single version of loyalty… a single truth? Maybe not.

The idea of creating a definition of loyalty in marketing terms is the same idea as trying to come up with an agreed single proposition for what the term marketing means as well.

There are so many different interpretations that I believe that there is no ‘right’ one, it is very dependent on how the definition is applied to the type of marketing discipline in discussion. Thus, the same applies for the marketing meaning of Loyalty.

In effect, I believe that as with all drivers of ‘meaning’ that a definition or context of a word does and will change over time. It is just the nature of the English language and our ongoing usage of the language. So, I have predictably retrieved from the web a dictionary description to start. In know this is old hat but like all good debate you have to start from a solid base or meaning.

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