Get your customer dialogue on – Zopim it!

Posted on June 13th, 2010

Let’s talk! live, here and now on your own site with Zopim.

We’re trialing!

We have just started our trial of Zopim after being referred to Zopim by a highly respected Partner of ours Genroe, thank you Adam!

Well it is early days yet but the dashboard and the information which Zopim provides is very insightful to say the least. Even better as we run the WordPress CMS we were able to use the Zopim plugin

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Getting customer satisfaction.

Posted on April 28th, 2010

We have been watching a company for a few months now which has been developing a new Analytics product that is set to take on Google Analytics.

The guys are called KISSMetrics and they have their solution available in private beta, so as yet it is not publicly available. The word is that it is very powerful and quite a leap forward compared to Google Analytics – sounds good! You can have a look at the beta site here.

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I want to send Direct Mail but where do I get the data?

Posted on March 11th, 2010

Great marketing today relies on a simple idea, which is great customer data. When we run direct marketing activities, it requires having up-to-date customer information and their interests or current purchase history do our messages are relevant and timely.

Business today has many different ‘pots of customer data’ in their business. In fact, it is all around their business is a wealth of customer information. The problem can be that this data is in all sorts of different formats, from business cards, emails, letters, faxes, to spreadsheets and many more.

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Practical Strategies for retaining your customers

Posted on January 20th, 2010

Recently Integrati Marketing have been in discussions with Adam Ramshaw from Genroe about the importance of looking after your existing customers in these difficult economic times. Customer loyalty is a fundamental driver of profitability and importantly it does not matter what size your business is. All businesses can implement strategies to improve customer satisfaction. And given the experience of 2009 with the Global Financial Crisis for everyone in business this guest post from Genroe should be of interest to your business. So, for 2010, think how implementing some of Adam’s customer experience strategies in the article below may help your businesses.

Guest Post by Adam Ramshaw from Genroe, customer experience consulting.

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