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Customer engagement do you have defined CE Measures?

I have written about advertising and the importance of advertising to become accountable since the inception of Integrati Marketing. Marketing accountability is really core to marketing effectiveness today and will in the near future be considered a ‘hygiene factor’.

This is not because I believe that advertising does not work, it means that we know that mass media advertising has become less effective in the 15 years I have worked in Marketing and now as an Integrated Marketing practitioner.

Back in 2006 McKinsey and Co published a report that provided a clear measure that advertising via mass media was not only losing audience numbers but even more worryingly there was little engagement which means reduced effectiveness.

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Net Promoter Scoring: How to do it

Guest post: Adam Ramshaw at Genroe: Net Promoter Score – how to do it?


Net Promoter Scoring was introduced to the world in a December 2003 Harvard Business review research article.  This article, “The One Number You Need to Grow“, reported on research that had been performed by Frederick Reichheld from Bain Consulting in concert with a company called Satmetrix.

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Get your customer dialogue on – Zopim it!

Let’s talk! live, here and now on your own site with Zopim.

We’re trialing!

We have just started our trial of Zopim after being referred to Zopim by a highly respected Partner of ours Genroe, thank you Adam!

Well it is early days yet but the dashboard and the information which Zopim provides is very insightful to say the least. Even better as we run the WordPress CMS we were able to use the Zopim plugin

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Getting customer satisfaction.

Getting customer satisfaction.

With KISSinsights.

We have been watching a company for a few months now which has been developing a new Analytics product that is set to take on Google Analytics.

The guys are called KISSMetrics and they have their solution available in private beta, so as yet it is not publicly available. The word is that it is very powerful and quite a leap forward compared to Google Analytics – sounds good! You can have a look at the beta site here.

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