Feedback

Integrati Marketing Blog

Marketing Consulting > Blog > Lead Management

font size: consulting,development,direct,email,integrated,marketing,melbourne,online,plan,strategy consulting,development,direct,email,integrated,marketing,melbourne,online,plan,strategy

Get your customer dialogue on – Zopim it!

Let’s talk! live, here and now on your own site with Zopim.

We’re trialing!

We have just started our trial of Zopim after being referred to Zopim by a highly respected Partner of ours Genroe, thank you Adam!

Well it is early days yet but the dashboard and the information which Zopim provides is very insightful to say the least. Even better as we run the WordPress CMS we were able to use the Zopim plugin

Continue Reading...

No Comments »

Is my business losing traffic without a holding page?

Why having a great holding page for your new website is key! Read on…

Over the last week the Integrati team have been flat-out working on the new Integrati Marketing site. As part of the process of building a new site on a fresh Domain or website name such as; integrati.com.au has been registered for the new site. A great way of showing the world and to start to being ‘found’ by internet search engines is to have a ‘holding page’ on your new web website or Domain Name.

A holding page does essentially, “what it says on the tin”, it lets you create a soft launch of the new site by creating a single web page. This allows for ‘good things to happen’ like being found by search engine bots, robots or more correctly web crawlers. This helps your new ‘get found’ as when a web crawler finds your site it means your on your way to start page ranking in Search Engines (SE) for your site.

Continue Reading...

No Comments »

Lead Management: What is it and do you manage your leads?

Lead Management

Lead Management is simply creating a business process to understand where your leads are generated from (marketing activity, Social 2.0, Sales etc.), and ascertain how valuable the lead(s) may be to your business and allow the prioritisation of these leads to be ‘worked’ by your sales team to sell more ‘stuff’ to your customers.

By creating a process to rank and measure leads your business (regardless of size) is optimising the investment in activities which drive new business to you. By being able to measure where the ‘hottest’ leads come from and ascertaining how much it cost to generate a lead you will be able to produce Return on Investment (RoI) on your businesses leads process.

Continue Reading...

No Comments »